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1. Youtility : why smart marketing is about help not hype

by Baer, Jay.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Penguin Books 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

2. Managing Customer Value : creating quality and service that customers can see

by Gale, Bradley T.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Free Press 1994Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).

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